500 Years of ✨ Fashion Magazines ✨

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by Serena Dyer

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05.14.2024



Fashion magazines are widely criticized for their representations of women’s bodies and the promotion of consumerist culture, but they are also hugely politically and culturally powerful. But from where did they gain this power? Historian Dr Serena Dyer explains how the fashion magazine, as well as the fashion plate and fashion journalism in general, has evolved over 500 years (well, 5 centuries, 400-ish years…). From the domestic household publications of the seventeenth century, through the glittering magazines of the Georgians and the consumer agenda of the nineteenth century, to the glossy magazines of the twentieth century, fashion magazines can reveal so much about how people of the past thought about fashion, time, and their own identities.

Chapters:
00:00 Introduction
02:03 Fashion Plates
03:38 Early Women’s Magazines
05:37 Georgian Fashionistas
10:52 Nineteenth-Century Consumers
14:06 The Glossy 20th Century

To buy Disseminating Dress:
UK: https://www.bloomsbury.com/uk/disseminating-dress-9781350181021/
US: https://www.bloomsbury.com/us/disseminating-dress-9781350181021/
Australia: https://www.bloomsbury.com/au/disseminating-dress-9781350181021/
Europe

Follow me elsewhere:
Instagram: @dressing.history
Twitter: @Serena_Dyer
Website: www.serenadyer.co.uk

Music: Epidemic Sound

Selected works cited:
Jennie Batchelor, ‘Fashion and Frugality: Eighteenth-Century Pocket Books for Women’, Studies in Eighteenth-Century Culture 32 (2003): 1–18.
Jennie Batchelor and M. N. Powell (eds.), Women’s Periodicals and Print Culture in Britain: 1690-1820s: The Long Eighteenth Century. Edinburgh: Edinburgh University Press, 474-487.
Vyvyan Holland, Hand Coloured Fashion Plates, 1770–1899 (London: Batsford, 1988), 21.
Serena Dyer, Material Lives: Women Makers and Consumer Culture in the 18th Century (London: Bloomsbury, 2021).
Serena Dyer, “‘I have been a collector of costumes”: Women, Dress Histories, and the Temporalities of 18th Century Fashion’, History, vol.106 no. 372: 578-596.
Serena Dyer, ‘Fashions of the Day: Materiality, Temporality and the Fashion Plate’. In Serena Dyer, Jade Halbert and Sophie Littlewood (eds.) Disseminating Dress: Britain’s Fashion Networks 1500-1960. London: Bloomsbury, 73–94.
Doris Langley Moore, Fashion through Fashion Plates, 1771–1970 (London: Ward Lock, 1971).
Chloe Wigston Smith, Women, Work and Clothes in the Eighteenth-Century Novel (Cambridge: Cambridge University Press, 2013).

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