How 1960s fashion icon Mary Quant's revolutionary clothes liberated women | ITV News

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by ITV News

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01.30.2024



A new major exhibition celebrating iconic fashion designer Dame Mary Quant looks at how she revolutionised the way women dressed, reflecting a new age of feminism and liberating them from “dressing like their mothers”.

The retrospective at London’s Victoria and Albert Museum explores the years between 1955 and 1975 when Quant tore up the fashion rule book, creating youthful, more affordable clothes that helped defined a dawning era of freedom.

After studying illustration and art education at Goldsmiths College, Quant opened her first shop, Bazaar, on King’s Road, Chelsea, an area that she would help personify as the spirit of mod culture and the Swinging 60s.

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