UNCOVERING THE FORGOTTEN SPRING TRENDS OF 1930 | Fashion History

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by The Deco Minimalist

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02.08.2024



Let’s explore the spring trends of 1930!

TIMESTAMPS:

0:00 Intro
4:19 Historical and Media Context of LHJ
7:21 Fashion Context of the 1930s
12:04 Spring Trends of 1930

SOURCES:

The Ladies Home Journal, Jan — May, 1930.
https://archive.org/details/pub_ladies-home-journal?tab=about

Charlotte Fiell and Emmuanuelle Dix. 1930s Fashion: The Definitive Sourcebook. 2012.

Douglas B. Ward. The Geography of the Ladies’ Home Journal, Journalism History, 34:1, 2-14. 2008.

Jennifer Scanlon, Inarticulate Longings: The Ladies’ Home Journal, Gender
and the Promises of Consumer Culture. 1995.

Mary Ellen Zuckerman. From Educated Citizen to Educated Consumer: The Good Citizenship and Pro-Advertising Campaigns in the “Woman’s Home Companion,” 1920—1938. American Periodicals, Vol. 5 (1995), pp. 86-110.

Lee Jolliffe. Women’s Magazines in the 19th Century. The Journal of Popular Culture. 1994.

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