100 Years of Beauty Icons | Allure

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by Allure

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06.13.2026



Every generation has its own beauty icon. From Josephine Baker in the 1920s and Katherine Hepburn in the 1930s, to Madonna in the 1980s, Janet Jackson in the 1990s and Jennifer Lopez in the 2000s, here are 100 years of beauty icons.

Check out the evolution of the makeup and looks that defined the starlets of the last century.

Makeup Artist: Yuui Vision

Hair Stylist: Angela Soto using R&Co

Stylist: Chasidy C. Billups

1930s Model Sarah Roesler appearing courtesy of MSA Models, 2000s Model Andrea Fazzini appearing courtesy of Abbey Lynn Models

Wardrobe Credits:

1920s – Josephine Baker
Dress – KEZ; Necklace – R.J. Graziano ; Earrings – Erickson Beamon ; Shoes – Mercedes Castillo

1930s – Katharine Hepburn
Blazer & Pant – Officine Generale; Shoes – Vince Camuto

1940s -Ava Gardner
Top & Skirt – Samuji; Shoes – Cace; Earring – Erickson Beamon

1950s – Marilyn Monroe
Pants – The Break; Shoes – Grey Matters

1960s -Elizabeth Taylor
Dress – Kez; Necklace & Earrings – R.J. Graziano

1970s -Diana Ross
Top & Skirt – Sacai; Boots – Tamara Mellon; Coat – FRAME Denim; Sunglasses – DECADE Vintage

1970s – Cher
Jumpsuit – Samuji; Earrings – DECADE Vintage; Shoes – Pedro Garcia

1980s – Madonna
Leather Jacket Dress – Alexander Wang; Boots – Alexander Wang

1990s – Janet Jackson
Leather Coat – The Break; Leather Pant – FRAME Denim; Platform Sandals – Pedro Garcia

2000s – Jennifer Lopez
Earrings & Choker – The Shiny Squirrel; White Tank Top – Officine Generale; Leather Pant – HYDE; Snakeskin Boots – The Doyenne

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100 Years of Beauty Icons | Allure

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