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Fashion Trends

Inside Beauty Retailers' Strategies For Discovering the Industry's Emerging Brands

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by Catie Pusateri

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12.29.2025

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As 2025 draws to a close, we’re revisiting the best stories Fashionista published this year (at least in our editors’ opinions). The below was originally published in January. Entering a beauty retailer’s doors marks a rite of passage for many emerging brands getting their start via budding social …

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