Why Indie Beauty and Wellness Brands Are Betting on In-Person Consumer Events

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by Steph Saltzman

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01.16.2026




With all the talk of AI and algorithms taking over the beauty industry, the idea of an in-person event for consumers almost seems quaint and retro. It evokes the Tupperware parties and trunk shows of yesteryear, and cynics might assume that a slow-paced, education-focused demo experience …

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