How Fashion Has Changed with COVID Restrictions Lifting

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by Maria

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07.20.2021

The covid pandemic shook all aspects of life and interfered with the regular business like you wouldn’t believe. Style, which bases on outside and entertainment, felt was one of the most hit industries, and so many fashion designers experienced losses.

The only move that worked was investing in COVID fashion, which expresses by dressing in comfortable yet stylish outfits. Dramatic fashion and expensive outside attire were out of question regarding COVID fashion, with fabrics like cotton and fleece taking center stage for over one year.

However, iconic designers adapted so well to such designs and designed stunning designs to stand out in an overpopulated industry. The customer base was receptive to the agenda of unisex attire and athleisure lines.

Recently, COVID restrictions have been lifting globally, first in the larger cities and spreading to other countries, and people are starting to revamp their wardrobes once again to fit in. I guess the big question is, will COVID fashion prevail, or was that just a wave of trends like many other?

How other trends changing may affect the fashion industry

Firstly, remote working functioned quite effectively during the pandemic. It led to cutting immense survival costs such as gas and numerous rental arrears of offices and warehouses. It also improved the productivity of workers who found it easier to work from home rather than commuting. Employees prefer to save time spent in transport to indulge in more creative activities that improve their brain activity and energy levels.

Over the years, dull official wear was already being ruled out in working spaces, and fashion during the pandemic just closed this agenda through remote working. Hence this type of work will prevail since most employees choose their time over unnecessary jobs that force them to commute daily.

Secondly, the pandemic promoted an increase in lifestyle change whereby most people started working out to improve their health. Some of these lifestyle changes enhanced many lives and led to the innovation of colorful and multi occasional workout gear during the pandemic.

Noticeably, athleisure sales skyrocketed in the past year and will remain as so even after quarantine.

Thirdly, casual wear also increased in sales as a result of virtual dating. However, women’s fashion took a liberating turn where ladies chose to down dress with the year. Shapewear has now been secluded for only extreme occasions, and ladies are investing more in comfortable or sexy fits than earlier years.

There is also an exciting trend whereby people are investing in small business fashion opposing prior fast fashion. However, a sizeable population relies on fast fashion for survival; hence, quickly processed clothing trends may return.

Lastly, increasing awareness and inclusivity to create more human spaces, the most long-lasting part of covid fashion will be unisex clothing. It is non-biased and accommodates all classes hence continuously promoting respect and mindfulness in all crowds.

Fashion during lockdown also prompted designers to make more hearty and fun-inspired designs to uplift the moods of quarantined customers. The movement of fun casual wear during the shutdown was extrapolated everywhere; men’s wear, ladies’ wear, innerwear, loungewear, and even later, summer beachwear.

The trend of hearty and lighthearted markings and illustrations is an ally to the mental health journey bound to stay in the industry. The pandemic also brought rise to more individuals getting in tune with their mental health to working through them. The initiative was initially to survive the pandemic. Still, more people are vehemently invested in the aspect so much as a way to accommodate all people who are diagnosed with mental health issues.

All in all, expectations on lifting movement restrictions were that people would immediately return to their older lives, but the pandemic was like any other change. The air is not all flowers and rainbows, but most mindsets took a different turn; hence their lifestyles will slowly embed this new fashion trend one way or another.

It is not necessarily bad since change is bound to happen, but it’s apparent that priorities change and the future of fashion has a basis of simplicity and positivity. We only hope that the fashion industry will continue deriving inspiration from real life as it continuously does since the style will remain a fundamental cornerstone in life.

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