The Art of the Front Row: How VIP Seating Moves the Needle

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by Mayra Peralta

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02.12.2026




The below was originally published in February 2024. For as long as fashion shows have existed, guest lists — and, in particular, front rows — have helped define the standing of a brand or designer. Even pre-social media, when fashion week retained a special mystique and degree of secrecy, front …

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